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Video is a powerful and increasingly popular medium. When we all use the same bold, recognizable visual language in our videos, we can tell the UCLA story more effectively. In this document, you’ll find detailed instructions for how to use supers, captions, logos and other visual elements in your videos.

A UCLA video title card reads: “Can we recycle pollution”

Elements and styles

Learn how to use visual elements in your videos, including supers, captions and logos.

A diagram depicting three video formats

Best practices

Basic best practices for creating videos that work across all social media channels.