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Los Angeles is the land of sunshine, energy and opportunity. UCLA exemplifies the spirit of our home city — here, there’s a palpable sense of exuberance and optimism. Our imagery should reflect this feeling. In this section, you’ll learn how to use photography, videography and graphic elements to convey the UCLA spirit.

A view of Powell Library and the sky above

Photography and Videography

Learn how to create photos and videos that capture UCLA’s unique personality.

A yellow UCLA molecule on a blue background

Graphic Elements

Learn how to use the most common UCLA design elements: the molecule, the overlay box and the ribbon treatment.