The molecule is a unique design element used throughout the UCLA brand. Inspired by California sunshine and natural sunspots captured in photography, the UCLA molecule represents light and energy as well as a spirit of scientific inquiry and discovery. Molecules are most effective when used sparingly.
Transparent molecules can be used to form lens flares. Make sure to arrange molecules in one line across the image, not grouped heavily in clusters.
A large molecule may be used to hold a headline and short sub-headline. Set the type in a contrasting color to ensure legibility. This execution is effective in print pieces only.
A large molecule may be used to hold factoids and other small bits of information. An outlined molecule using a 1-point rule may be used on top of or interlaced with a solid molecule to add dimension. Again, be sure to use molecules in this way on print projects only.
Three molecules can be used as small graphic devices or accents for headlines.
A molecule may be used as an overlapping background element to draw the reader’s eye to a headline or section heading.
Another branding element in the UCLA design identity is the overlay box. This gives shape and form to our brand identity. Applied consistently, it can provide instant recognition to your work.
Ribbon treatments bring emphasis to headlines. When using ribbon treatments over photos, try not to be too wordy. Short, punchy sentences are best because they do not distract from the image.
Do not set blocks of copy within a molecule.
Do not justify copy within a molecule.
Do not make the molecule too dark.
Do not distort the molecule.
Do not use molecules at 100% opacity.
Do not use more than three molecules at a time for headline accents.
Do not put an image inside a molecule.
