The core element in UCLA’s graphic identity is the Campus Logo. It was designed by Keith Bright, a UCLA alumnus and prominent graphic designer. The inspiration for the lettering is the Bauhaus design movement — like UCLA, launched in 1919. Adopted in 2004, the logotype is simple and modern, with a slight slant to give it a dynamic feel.
The Campus Logo comes in both “boxed” and “unboxed” versions. The “boxed” logo offers impressive visual weight and puts the UCLA Blue color front and center, and is therefore the preferred version. But in some contexts, the “unboxed” version is the better design option.
Policy 110 reaffirms that the campus logo is the standard logo for all academic and administrative units. The campus logo is a
If you need to combine the campus logo with the name of your school or department, see Department Logos.
The Campus Logo may not be used by student groups and other campus organizations as they cannot represent themselves as speaking on behalf of UCLA. To learn more, visit the Brand Protection section. Individual students may be able to use the Campus Logo on research posters. See the Presentations section.
The campus logo may only appear in three colors: UCLA Blue, plain white, or solid black. No gray or grayscale versions are permitted.
The boxed logo can be:Always use the logo artwork from the Downloads section to assure logo colors are correct. The colors were meticulously assigned to create continuity and consistency.
Take care in positioning the campus logo. Choose the minimum size or larger, and provide at least the minimum clear space around the logo. Typically booklets, brochures and reports use the logo on the front or back covers. Flyers and ads often use the logo near the bottom to anchor the layout.
Only rarely is the campus logo the focal point of a layout. A photograph, headline or title may well be larger or carry more visual weight. However, the logo does need prominent placement and proportional size so it doesn’t disappear from the page.
Never use the logo in place of text in headlines or copy. When the UCLA name appears within a headline or body copy, simply set the letters UCLA in all caps in the same typeface and size as the surrounding text.
Never crowd the logo. It needs clear space, “buffer” space, around it. Use the width of the letter “U” to gauge the amount of clear space that’s needed.
It’s fine to align the left hand edge of the logo with your text or image: the empty space in the margin will function as the necessary clear space.
The department logo system allows for tighter integration of the campus logo and the administrative or academic unit name.
Logo size should be proportional to other elements of the layout. In no case should the logo be sized below these minimums, measured vertically.
The unboxed version of the campus logo should be at least 0.3” high in print, equivalent to 26 pixels high online.
The boxed version of the campus logo should be at least 0.4” high in print, equivalent to 30 pixels high online.
Do not add a drop shadow to the logo.
Do not change the relative sizes of “UC” and “LA,” or otherwise emphasize letter pairs.
Do not use any shade of gray or grayscale for the campus logo.
Do not use gold for the logo. Do not warp the lettering.
Do not add graphic elements to the campus logo.
Do not alter the shape of the boxed logo.
Do not use the UCLA Blue logo against a gold background.
Do not superimpose the white logo over a complex background. In photos, position the logo on neutral areas such as the sky.
Do not use the unboxed UCLA Blue logo on a black background.
You can download the Campus Logo in either boxed or unboxed versions in three specified colors. For each version of the logo you download, three file formats are provided: EPS, SVG and PNG. EPS is for print (InDesign), engraving, banners. SVG is for motion graphics and animation. PNG is for online and Microsoft Office.
